I have realized my passion in UX Design after working in Digital Marketing for over half a decade.
I started my career in Paid Search. When building out a campaign, my initial question is always “What is the user flow?” I didn’t realize it in the past that my work’s success is always focused around user experience. Knowing the user flow helps us determine where to place our pixels for tracking purposes, which is why this question is so important.
I’ve learned that the most successful marketing campaigns, are the ones built with the user in mind. There hasn’t been one campaign where I did not mention how important the UX is on the landing page and how it could affect the success of each campaign.
Over half a decade later, here I am making a career transition into UX Design! Better late than never, right?!
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