I’m a digital marketing professional with extensive knowledge and understanding of the paid media landscape. I’ve lead campaigns that aided in driving revenue, increasing brand awareness, generating leads, and acquisition. I work with businesses of all sizes and in various industries such as tech, music and events, restaurant, e-commerce, tourism, automotive, and many more.
Working in paid search over the years has lead me to my newfound passion to learn UX design. Paid Search is interesting because you’re building your campaigns to meet the client’s KPIs, however, those goals and benchmarks might be completely missed if the landing page experience is not ideal for the user. This is what sparked my curiosity and my decision to transition into the UX Design space.
Feel free to reach out to learn more about my journey!
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