I’m a digital marketing professional with extensive knowledge and understanding of the paid media landscape. I’ve lead campaigns that aided in driving revenue, increasing brand awareness, generating leads, and acquisition. I work with businesses of all sizes and in various industries such as tech, music and events, restaurant, e-commerce, tourism, automotive, and many more. Working in paid search over the years has led me to my newfound passion to learn UX design.

Paid Search is interesting because you’re building campaigns against KPIs, however, those goals and benchmarks might be completely missed if the landing page experience is not ideal for the user. This is what sparked my curiosity and my decision to transition into the UX Design space.

So far in my career transition, I’ve completed a UX/UI Visual Design certification through University of Washington and further continuing my education with the Google UX Design Professional Certificate through Coursera. I’m working on expanding my skillset by participating in design sprints and working on personal projects/concepts.

Scroll down and see some of my UX work!